Experience Mapping "In the Moment" Travel Bookings

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Overview

360 Video/VR, B2C, Travel Bookings

Company
360Stories
Client
Israel Airlines & AirFrance
Date & Project Length
Role
UX Lead
Tools
Framework

This Case Study is still a WIP!

360Stories is a VR Startup based out of NYC, with applications on the Oculus and Samsung VR Platforms. Their Product allows you to virtually travel and tour major cities in 360º video/photos. Their big picture goal is to increase online travel bookings by 2%. My job was to help them achieve their goal, and to do that we needed to better understand their customer base.

After leading a couple workshops, we decided the best next steps is an experience map of in the moment bookings.

Results

The research helped shape/improve the new Oculus Go application, which will be piloted in Select Mariot hotels, and the Al El Israel Airline lobbies and during flights.

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Discovery

Click the Map to Zoom
Click the map to zoom
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Ideation

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Prototyping

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Testing

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Final Product