360Stories is a VR Startup based out of NYC, with applications on the Oculus and Samsung VR Platforms. Their Product allows you to virtually travel and tour major cities in 360º video/photos. Their big picture goal is to increase online travel bookings by 2%. My job was to help them achieve their goal, and to do that we needed to better understand their customer base.
After leading a couple workshops, we decided the best next steps is an experience map of in the moment bookings.
The research helped shape/improve the new Oculus Go application, which will be piloted in Select Mariot hotels, and the Al El Israel Airline lobbies and during flights.